At SMSR, we’re not afraid to ask the big questions. We’ve been doing it for two decades and we have the expertise and experience needed to uncover the emotions, reactions and opinions that inform people’s decision-making and behaviours.

Strategies built on an evidence base are strategies which work.

ABOUT US

Established in 1991, SMSR is a dynamic and innovative social research agency with over 20 years dedicated research experience.

Conducting both public interest and social policy research on behalf of the public sector, SMSR has dedicated divisions that handle research projects for police, local government, central government, fire and rescue, education, health providers and not-for-profit organisations.

We conduct every project to the highest standards of quality and technical excellence to ensure clients receive the insight and understanding they require as well as relevant, practical recommendations that will inform strategic and operational developments.

From the project design stage through to data collection, analysis and interpretation, projects are planned and delivered with outcomes in mind.

The purpose of research is
insight not numbers…

At SMSR, we’re passionate about helping our clients gain true insight. Why? We believe that understanding people is the key to instigating real and lasting change. Our work helps our clients to improve people’s lives; to impact society in a positive way for generations to come.

Highly skilled, qualified and widely experienced, our central project team is based in East Yorkshire.

Our operation, research design and results interpretation is driven by our comprehensive, in-house services with specialist knowledge of all areas of the statutory sector.

A team of in-house multi-ethnic telephone and field researchers provide the core capacity for quantitative survey work.

OUR SERVICES

Telephone interviewing (CATI)
Postal surveys
Mystery shopping
Reflector groups
Workshops
Reporting
Face to face interviewing (CAPI)
Web-based surveys (CAWI)
Focus groups
In-depth interviews
Data analysis
Questionnaire design

TYPE OF ENGAGEMENT

Satisfaction surveys
Victim engagement
Perception surveys
Staff surveys
Hard to reach
Evaluations
Business2Business
Stakeholder research
Brand development
Consultancy

WHO WE WORK WITH

CONTACT US

To discuss your next project please get in touch;

Wellington House,
108 Beverley Road,
Hull, HU3 1XA

T: 01482 211200
E: info@smsr.co.uk

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